Marketing leadership that has actually run a casino.
Not an agency. An operator.
Senior marketing leadership for casinos, sportsbooks and iGaming suppliers, without the full-time hire.
30 minutes on your growth setup. No pitch, no obligation.
Operator-side marketing background at a major crypto casino
Strategy through execution, one accountable leader
How we work together
Three ways in. Most engagements start with a call and an audit.
What I work with
Who this is for
Crypto casino and sportsbook startups
Product is live, spend is climbing and nobody senior is holding the growth plan.
Operators entering new markets
A launch that needs local channel judgement rather than a template rollout.
B2B suppliers
Studios and platforms selling to operators who buy on relationships and proof.
About
Daniel Nordahl
Daniel spent years leading marketing at a major crypto casino, inside the business rather than beside it. He built the marketing department from scratch, set the acquisition mix, negotiated affiliate deals, rebuilt the bonus and VIP model and owned the retention numbers that followed.
Scope of work
- Growth strategy and marketing plan ownership
- Paid, affiliate and partnership channel economics
- Bonus, VIP and loyalty design
- CRM, lifecycle and retention programmes
- Brand positioning and market entry
- Product consulting
- Team hiring and vendor management
Book a free 30-minute intro call.
Tell me what you are running and what is not working. If I am the wrong fit I will say so on the call.